JYP Entertainment officially steps into the US market with JYP USA launch – Bandwagon

JYP is developing full-scale into the US. 
JYP USA, the label’s North American arm has officially launched today (15/3), following JYP’s expanded strategic collaboration with Republic Records wherein Stray Kids and ITZY were added to their roster. 

The American expansion comes as a part of JYP Entertainment’s vision to widen the exposure of their artists in North America, and the launch includes plans for offices in Los Angeles and New York. 
“We have established JYP USA to establish a base for our artists and business ventures in North America and other global markets where K-pop is expanding and to also try out a new strategic evolution” 
Through the establishment of JYP USA, Stray Kids, ITZY and TWICE are predicted to grow exponentially with closer cooperation between JYP and their U.S. partners. The new branch also intends to foster and discover local U.S. artists with their U.S. partners — similar to the founding of their Japanese girl group, NiziU, with Sony Music Japan. 

Republic Records Chairman Mante Lipman shares his high hopes for JYP artists in a statement
“The establishment of JYP USA is a result of the natural progression of J.Y. Park’s vision and JYP’s outstanding management capabilities. Through this, K-Pop is expected to expand around the world and TWICE, Stray Kids, and ITZY will have even greater achievements in the United States.
We are very happy and excited to see JYP’s evolution and aggressive development in the North American market, and that can be expanded by joining together our two companies and forming an even stronger partnership.”

JYP USA will also include the freshly debuted Xdinary Heroes and NMIXX. The company will develop new North American-based business models and expand its strategic outreach, aiming to create a new growth engine by establishing a 360-degree multi-value chain promoting the expansion of K-pop’s unique fandom-based business model. 

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