Drake, 21 Savage must stop using fake Vogue cover, judge rules – USA TODAY

Drake and 21 Savage have been ordered to stop using a fake Vogue magazine to promote their joint album, “Her Loss.”
A judge ruled Wednesday in favor of Condé Nast, Vogue magazine’s publishing company, which filed a lawsuit against the artists for creating and distributing a “counterfeit” Vogue magazine to create buzz ahead of the album’s release last week.
U.S. District Judge Jed Rakoff issued a temporary restraining order and a preliminary injunction, instructing the rappers to remove the counterfeit magazine from all social media. The fake Vogue cover has since been taken down. 
They are also “restrained from using, displaying, disseminating, or distributing” the counterfeit magazine in any way.
According to the ruling, Drake and 21 Savage are “confusing customers about the origin, sponsorship, or approval” of the cover and are “misleading consumers to believe that these are genuine and authentic materials associated with Condé Nast and Vogue magazine.”
The rappers’ joint album arrived Friday with a creative rollout and public backlash after lyrics were seemingly directed at stars including Megan Thee Stallion and Serena Williams’ husband, Alexis Ohanian. Before the music hit listener’s ears, the duo built up hype with fake magazine covers, interviews and music sessions.
On Monday, Condé Nast filed the lawsuit against the rappers for their “flippant disregard for Condé Nast’s rights.”
The fake “Her Loss” Vogue cover contained articles and advertisements from the authentic October issue with graffiti perversions reading “Her Loss” and photo edits including one of Drake edited into a picture of magazine boss, Anna Wintour. 
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“Neither Condé Nast nor Anna Wintour authorized the creation of the Counterfeit Magazine,” the complaint read. 
The complaint said that Hiltzick Strategies, a public relations firm listed as a defendant, emailed Condé Nast and several other recipients on Oct. 30 saying that the fake magazines would be distributed in major cities by street teams. Condé Nast replied stating that the company didn’t authorize the distribution and sent the PR firm a cease and desist for the “unauthorized use of the Vogue trademark.” 
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According to social media posts after the cease and desist, Condé Nast received evidence that the magazines were still being distributed leading to “widespread public confusion” and “erroneous press accounts.” 
The publishing company is seeking statutory damages of up to $4 million dollars.
The other media outlets that were mimicked responded to the false rollouts outside of the legal system. Upon seeing Drake and 21 Savage’s fake Tiny Desk segment, NPR released a story confirming that the session did not happen.
NPR Music responded to the video clip on Twitter writing, “let’s do it forreal tho.”
Howard Stern responded to the fake show clip on Monday during Sirius XM’s “The Howard Stern Show” saying the spoof was “interesting.” 
“Drake did such a good job that the news outlets are reporting on it as if it’s real,” Stern said on his show. “How great is that, though?” 
Contributing: Amy Haneline


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